CHASSIS NO: 1043515
• Beautiful Art Deco aerodynamic styling inside and out
• Last full production year for Hupmobile
• Certain to generate interest at shows and around town
245 cid L-head straight six-cylinder engine, 101 HP, three-speed free-wheeling manual transmission with single reverse gear, coupled front and rear semi-elliptic leaf springs; wheelbase: 118”
Even prior to the Great Depression, Hupmobile sales and production numbers were both going in the wrong direction. In 1925, Hupmobile began marketing their product toward a wealthier clientele by introducing a new eight-cylinder model and eliminating the tried-and-true four-cylinder. Ultimately, by turning its back on its established middle-class customers, Hupp was inadvertently sealing its own fate. Like many other low production carmakers that followed this trend, the result for Hupp was that no model could be produced in enough quantity to sustain profit. As the fog of the Depression lifted, Hupmobile hired famed industrial designer Raymond Loewy and abandoned its conservatively styled product line. The freshly designed Hupp Cyclefender, a glitzy roadster, performed much better on the track than it did on the sales floor. Two years later, Loewy introduced another restyle, the Aerodynamic look, which was produced until 1936, at which point production abruptly ceased.
Offered from The Roaring Twenties Museum Collection, this 1936 Hupmobile Model 618 Aero fashionably displays all the visual aspects of the Art Deco style that was popular in the mid-1930s. From its forward swooped rear end to its backswept radiator adorned with the trademark Rocket hood ornament, this car ultimately mastered the aerodynamic look. Its first owner, a nurse who had it shipped directly to her garage in Charlottesville, Virginia owned the car until 1972 and now shows only 14,000 original miles on the odometer. Powered by a 245 cubic-inch inline-six, this 101 horsepower Aero has plenty of pep in its step.
While technologically innovative, Hupmobile’s Aerodynamic line was ultimately too radical for its time. By the end of 1936, Hupp was facing serious financial difficulties, squabbles amongst shareholders, and internal instability. By July of the following year, production was temporarily halted, with all 1937 models being assembled from remaining Model 618 components. Although production resumed for a brief period, Hupmobile ultimately became defunct in 1940. The final legacy of Hupp is best represented by their innovative design and forward look and brilliantly exemplified by this handsome 1936 Aero Touring Sedan. A well-preserved, low mileage, original car like this is certain to draw attention wherever it is shown and will prove a serious contender for a preservation award. The Car that was some day to come - is here!